"Polar Bear" - the largest and most important brand of Efes Rus. Beer of the brand is among the leaders in sales in Russia and some CIS countries market. "Polar Bear", appreciating and respecting the consumer, tends to follow the modern trends and change for the better. For many years, the brand is a symbol of a good natural beer, high quality which has been repeatedly confirmed the highest awards received in the international tasting competition Monde Selection. "Polar Bear" Strong - beer with a rather high alcohol content and high density of the wort. This drink was created for confident and ready for a strong sense of men capable of enjoying a clean amber beer, its rich aroma and velvety taste with a noble bitterness. "Polar Bear" Strong, received 4 gold medals in the prestigious contest Monde Selection, is a great choice for those who particularly appreciates the strong beers. Joint Group "Efes Rus" occurred after the merger in March 2012, the world's largest brewers SABMiller and Anadolu EFES (EFES Beer Group). The group's task - to take a leading position in the beer market in Russia. The merger allowed the "Efes Rus" to become the second largest brewer in sales in the Russian market. The company controls the production process of licensed brands in Russia and has been supplying beer from other countries. Group assets include 8 breweries and 4 malt industry. EFES Beer Group, founded in Turkey in 1969, is a powerful company, ranks 5th among breweries in Europe and 14th in the world. It owns breweries in Turkey, Russia, Kazakhstan, Moldova, Georgia and Serbia, as well as offices in Belarus and Azerbaijan. Products EFES Beer Group is available in more than 65 countries. The company SABMiller - one of the leading beer producers in the world - was founded in 1895 in South Africa. On the Russian market SAB was published in 1998 by purchasing and modernizing the brewery in Kaluga. Gradually expanding, acquiring and building new capacity in Russia (totaling more than 0 11RUB1RUB
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